Showing posts with label RSS. Show all posts
Showing posts with label RSS. Show all posts

Thursday, December 2, 2010

How To Use An Rss Blog Reader

We'd like to introduce you to one of those cool networking tools out there that will help you with your blogging, education, and networking efforts. This may seem like a very basic concept, but our motto is "one step at a time", and we'd like to express the importance of setting this tool up: if you haven't done so already, now would be a good time.
What is this nifty little tool? An RSS blog reader, online blog reader, or RSS feed reader.
What is a blog reader? A blog reader is an organizer for all your favorite blogs. It allows you to collect RSS feeds from all over, into one place, and administer them as you like. You can often group them by name or class, choose to receive email digests, bookmark your favorites, and more.
Readers are provided by many different sites out there, such as: Bloglines, Google Reader, NewsGator, SharpReader, NetNewsWire, or RSS Bandit. (Google Reader is the best RSS feed reader for us). Again, if you don't yet have a reader, take some time this week to get one started — you'll be glad you did.
How to use your reader for

How to Use RSS to Generate Tons of Traffic to Your Blog

Blogging is the most convenient way to stay connected with your visitors. Using RSS traffic, you can generate tons of traffic to your blog. Individual and corporate bloggers adopt RSS to create more feed traffic for their sites. RSS or short for Really Simple Syndication is a web feed traffic that publishes updated works. RSS feeds optimize your articles to increase traffic. It improves your page rank in the search engine. Here are important factors to consider when using RSS to feed traffic.
1.      Use of keywords
Many readers search the net using keywords or phrases. When composing posts for your blogs, ad meaningful keywords in your RSS feed's title and description. If you have good keywords, your feed has higher chances of being included in the search results.
2.      Use GUID format

RSS as a Sign of Trust

Just like VeriSign may be a standard of trust thus too is an RSS feed. It's one of many components which will be included in your web site
that permits consumers to feel additional assured that you are a business owner who is trying out for their best interests.Why is RSS an indicator of trust?One of the simplest reasons I recognize of is that RSS presents your content as authoritative and price reviewing. If you did not believe
within the worth of the content you would not take into account using RSS.The residual profit of using an RSS feed is that buyers will be alerted when new content is released. This may end in a positive traffic jam
on your site.When you have an RSS feed it additionally tells customers that you are serious regarding providing new and helpful content. It tells them you
shake up the positioning frequently and they will not have to fret about static data on your site. There are already too several of these
never changing sites available. RSS indicates a promise that you'll to not be one among them.RSS can be applied to text content such as blog posts; information based content or maybe new product pages. RSS will additionally be applied
to any podcasting or video streaming you would possibly make available.Effectively this mechanism provides a means that of encouraging interaction with those who were motivated enough to sign up for your RSS
feed.This function may be a good companion to methods you may be using as you're employed to develop client-centric strategies. RSS is not just
for you to syndicate material it's designed to meet the needs of consumers and bring them to your site.Face it, the a lot of impressions they need of your business the larger trust they'll place in your business - unless you give them some

Tips to Get the Most Out of Your RSS Subscribers at Your Blog

This first is not normally an issue, but it can easily be done, and what we're referring to is ensuring that your site remains constant when it comes to theme, colors, layout, and design, etc. You'll have to keep things pretty stable on your end so it doesn't negatively impact anything like RSS subscriptions, etc. If you ever decide to optimize your site, or do split testing to that end, then you may want to give your readers a heads-up about it. There's a lot of wisdom and practical value with maintaining a consistent look about your site. The bottom line with this is obviously it's your site, and you can do what you want; just be sure to bear this point in mind before you make radical changes, etc. Secondly, the best way to get people to remain subscribers is to provide true value without distracting them. For instance, if you use too many hyperlinks in your posts, people will divert quickly in another direction. You want their whole focus on whatever content you provide, so that it benefits them the most. You don't want to provide a trap door out of there every two seconds. Your posts are supposed to be valuable in themselves where the subscribers learn something new without leaving. Readers are always searching for those webpages that offer the entire bulk of the information they seek, as it's annoying to have to go searching for more. If you do include links, put them at the end of your post where people can find out where to go when they're done reading. In short, your posts should be a one stop destination for your subscribers.

You should never commit the mistake of including CPC ads, like Adsense, directly in the posts themselves. This will make it so that people aren't able to read your information very well, and that will usually make them stop. Though on a regular website like mine that gives tax accounting information it is more accepted to have advertisers who pay for the overhead of the website.

Effective Tips to Prevent RSS Unsubscriptions for Your Blog

It's very important to be consistent with your site/blog because visitors respond very favorably. You'll have to keep things pretty stable on your end so it doesn't negatively impact anything like RSS subscriptions, etc. Granted, most site owners don't go crazy with "redoing" their site, but there are those who do try different things. There is familiarity and security when it comes to recognizing something and feeling very comfortable with it; so that's another concern and reason to be careful. Also, we're not saying you should never test or do a redesign because it's your business and site, so just proceed with some caution with it.
When it comes to published content on your sites, they too need to have the same sort of consistent tone or feel to them. If your content starts turning off your subscribers, then obviously you'll be in for some problems. As long as you keep giving them something interesting, they will want to keep reading and learning. It all depends on your market, but there's usually no end, practically, to the amount of good information you can provide. The only way to receive what you want is to give, and that means giving excellent value to your audience.
Make sure your subject matter remains consistent from post to post. When people subscribe to your RSS feed, they are expecting a certain topic and you need to always provide that. You can play around with various things and try to be innovative, but your main blog topic should remain consistent. If you can keep your blog focused, more people will see it as valuable

Monday, November 29, 2010

The 6 Top Reasons Marketers Should Blog !!

If there is a downside to blogging, I have yet to find it. The
more you learn about blogging, the more there is to like.

In fact, here are 6 mouth-watering reasons why every marketer
should be blogging:

1- Fast Search Engine Spidering and Indexing of Your Site:

Did you know that Google owns the most popular blogging platform
on the planet? Blogger at http://www.blogger.com is used to
produce thousands of blogs. Even a complete internet newbie can
set up a blog in about 5 minutes at Blogger. And guess who can be
counted on to come by and quickly spider all those new blog posts
as they are written?

7 Reasons to Add Podcasting to Your Business Marketing Mix

Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing companies will add podcasting to the marketing mix for their business. Adding podcasting to your marketing mix can have tremendous positive impact on your business.

Many small and large businesses are still trying to understand the basics of podcasting technology. There are many articles and white papers that can educate people on the basics of podcasting 101. If you are looking to educate yourself more on podcasting for your business you can read the 6 blogs that are available at

Analyzing the New Yahoo! RSS Report for Marketers

We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data.

1. YAHOO!'S KEY FINDINGS

Let's first take a look at Yahoo! key findings and what they mean for marketers.

a] Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS.

Although RSS awareness is increasing, only few internet users yet understand what RSS is and how to use it.

For marketers, this means that simply placing an RSS button on their site it not nearly enough, with the report finally demonstrating that marketers needs to use clear and persuasive copy to get their visitors interested in RSS, explain RSS to them and get them to subscribe to their feeds.

In addition it also shows that marketers need to make sure they are using "user-friendly" buttons to generate subscribers, such as "Add to MyYahoo!", which consumers do understand.

b] 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.

Submit Your Articles: Guidelines for getting the most out of article syndication

The prevailing, generic internet marketing advice in vogue right now is that you need to syndicate your content. In other words, submit your articles to content directories and syndication hubs in order to win new traffic and links to your website.

The problem is that most new online business owners looking for solid step-by-step advice on how this is practically accomplished are turning up little more than the advice above.

People in the know have been there and done that. In fact, although article syndication is all the rage these days, expert internet marketers have been doing this for years. The system of getting the most out of syndication is a bit more advanced than simply paying someone to syndicate your content for you, to say the least.

Something to consider is that article dispersal hubs (article directories) come in all shapes and sizes. And some are far more advanced than most.

Consider the fact, which you might not have been aware of until now, that just getting your articles posted on a bunch of directories doesn't necessarily mean you are getting your articles read in great numbers by your target market.

Surprised? You shouldn't be. Think about the old link farms. It was awhile before anyone realized that no one in their target market was actually seeing their links! Certainly no one from their target market. Yet it was all the rage in its short-lived days as a top-notch marketing tactic!

The same can be said of most of the article directories on the web today. The two main visitors of such directories are website owners looking for content for their sites and authors looking for places to get published.

If neither of these groups are your target market, you are in big trouble if your articles only get syndicated to directories and no further.

RSS Ego Searches

Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.

Dynamically created keyword based RSS feeds, update in your RSS reader or news aggregators, each time new information containing the keyword appears in the searched resources. The dynamic feeds match requests against new information, as it comes online in real time. The following free services allow for RSS feed ego searches.

Google News - Simply conduct

Can A Ping Really Help Your Blog Get Top Search Engine Rankings?

It’s been all over the SEO-student rumor mill for weeks now, and has finally made it into my Inbox – in droves.

The new get-traffic-quick scheme for search engine results has arrived – flooding ping notification sites with update announcements, even though your blog hasn’t been updated.

The question is does this- or some variation of it work? If not, where did this idea come from?

Okay, bad news first.

Pinging sites like Yahoo and Syndic8

Blog and Boost Your Search Engine and RSS Traffic

One of the more recent secrets people are using to get their websites in the search engines, the last couple of years, is with Blogs. Blogs are short for web logs and are like daily dairies on the web.

Blogs started out as ways for Internet reality types to share their lives with other people on the web, without having to learn very complicated web design applications like Dreamweaver or Microsoft FrontPage.

Dreamweaver, the standard professional web design program takes a least 6 months to master. While FrontPage on the other hand looks a lot like Microsoft Word, and therefore can be used a bit more quickly by people just starting out.

Blogs are much easier to use than any web design software. They can be used to change web content from a browser, email, and even simple desk top software. Blogs are web pages created with automated software that date stamps all changes to content.

One of the secrets the web marketers use to get their new websites into the major search engines like (Google - Yahoo! and MSN) is called blog and ping. So many Internet fortunes are being built on this simple technique.

If you want your new website to be indexed (or included in the search engine database) you shouldn't submit it to the search engines -- instead you should blog and ping.

Blogs and RSS Feed Publishers !!!

Google just introduced Blog Search in beta yesterday. This new search function allows for you to search the internet for Blogs, Podcasts and RSS feeds. You simply type in your keywords and it will show you results that have come from these sources.

The results they display are not showing any preferences to Blogs that are published on Blogger. We are seeing results for all Blogging platforms. Actually Google Blog Search is not just looking at Blogs. They are looking for any RSS feed, which might be from a Blog, Podcast, or any other XML feed. It appears that the search tool is pretty responsive and we are seeing results show up in a matter of hours after a new post is made to the RSS Blog and Podcast Feed. This is another way that you can create online visibility for your business.

15 Tips to Bring More Traffic to Your Blog

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:

1. Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to "Secrets of the A-list Bloggers: Lots of Short Posts" by TNL.net

2. Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3. Submit to Google's Reader. When you submit your own blog RSS to Google's Reader the Google Blog Search will index your site.

Tracking and Measuring RSS Feeds

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.
There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.
Techniques Used to track RSS Consumption

Tools for Online Tracking

In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for "ego searches".

Ego Searches
What is an ego search? Find out where your name or company is mentioned, view forum posts or online articles that mention your name or company.

Trademarks
The best offense is a good defense. By monitoring newsgroups or search engines for trademarked terms, you often head off a future conflict. As a trademark owner, it is your responsibility to actively protect your mark. Otherwise, you could lose your trademark rights. Monitoring tools send immediate notification should any suspected trademark infringements occur.

Make Money Blogging

You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are the prerequisites for a blog needed to make money:

1. Blog needs to be dedicated to a niche market.
2. Updated regularly.
3. Enough back links (Don't worry for it. Directory submission would be enough to begin with)
4. Good blog host or application (blogger, Xanga or typepad recommended), and
5. High quality articles or news items supported with images.

Get the above criteria in place and Hurrah... You are ready to Make Money Blogging

How to Use Your Google API Key as Your Secret Weapon 2

Unlike part one , the rest of this article series will outline fewer Google API applications, as it focuses on only one thing. By the time you finish reading it, you will know how to implement what in my humble opinion, is the best way to use certain Google API Applications to enhance your own site.

This simple idea isn’t new. It has been used by dozens, perhaps hundreds of sites. You may have even attempted to use this idea yourself, but gave up because of the amount of time involved, or how much it used to cost to attempt to put into practice - it used to take weeks just to compile enough information to get started.

Now, several Google API applications make this particular kind of major site improvement much faster and easier to carry out.

Tracking and Measuring RSS Feeds

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.
There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.
Techniques Used to track RSS Consumption