If there is a downside to blogging, I have yet to find it. The
more you learn about blogging, the more there is to like.
In fact, here are 6 mouth-watering reasons why every marketer
should be blogging:
1- Fast Search Engine Spidering and Indexing of Your Site:
Did you know that Google owns the most popular blogging platform
on the planet? Blogger at http://www.blogger.com is used to
produce thousands of blogs. Even a complete internet newbie can
set up a blog in about 5 minutes at Blogger. And guess who can be
counted on to come by and quickly spider all those new blog posts
as they are written?
Yahoo is also embracing blogs and feeds in a big way. Savvy
marketers know that adding their blogs and feeds to their MyYahoo
page can bring the Yahoo spider to their site almost immediately.
One of the reasons that blogs get spidered so quickly is that
most of them produce a feed. Many blogs automatically "ping" (or
notify) some of the large sites that carry these feeds and make
them available for syndication. Search engines spider these sites
many times a day. Blogger, for instance, pings Weblogs every time
you make a post. You can also "ping" a free site called
Pingomatic (http://www.pingomatic.com) every time you add a new
blog post. Your ping will notify Yahoo and 11 other large feed
sites that you've added a post. If it only were so easy to get
Google to notice new pages on regular sites!
If you have a new site that you are having trouble getting
indexed, adding a blog or RSS feed is one of the quickest ways to
get the spiders to come calling.
2-Blogs can Build Your Backlinks Quickly:
If you've spent time trying to get reciprocal links to your site,
you know how frustrating, boring, and time-consuming it can be.
I've long considered reciprocal link building to be one of the
worst ways to develop link popularity. Many SEO experts consider
one-way links to be far more effective.
A blog can build one-way links to your site fast. If you've just
started a blog, you should submit it to the large blog and feed
directories. Here is a list of the Top 55:
http://www.masternewmedia.org/rss/top55/
Once you've submitted your blog to these directories, you'll find
your backlinks growing quickly. This past year, more webmasters
are using RSS feeds on their sites to keep their sites fresh and
spidered frequently. Software applications such as RSS Equalizer,
Express RSS, and CARP make this easy.
After starting my first blog, I was amazed at how many different
sites carried my feed with a link back to my site! These links
can multiply exponentially over time.
Now tell me something. Wouldn't you rather be spending your time
adding content to your site than trying to get questionable
reciprocal links? Especially when it doesn't take any extra time?
3-A Frequently Updated Blog will Keep the Spiders Visiting Your
Site Often:
Most of us are aware that the search engines like sites that are
updated frequently. If you have your blog set up correctly, every
post will update several pages of your site. Then pinging Yahoo
and the blog and feed directories at Pingomatic can bring out the
spiders in just a few hours. This is a great way to get new pages
of your site indexed quickly and frequently.
4-Your Site is Stickier and More Appealing to Visitors:
A blog on your site is an easy way to keep your site updated on a
regular basis. The upside is that visitors will come by more
often. If they find your blog interesting and informative, they
may bookmark your site. That means you have a much greater chance
of making sales. And you have a ready-made audience for any new
products you launch.
A blog can also add a human face to your website that potential
customers will trust and respond to. Most marketers know that
people buy from people they like and respect. A well-written blog
is a great way to build a relationship with your visitors.
5-A Blog Is The Fastest And Easiest Way To Build A Brand-New
Website Without Training:
Even a 10 year old could set up a blog at Blogger.com and be
blogging almost immediately. No HTML knowledge is necessary. You
don't need to know how to FTP. You don't need to know how to link
the pages in your site together. All you have to do is type in
your post and click on the "publish" button. And yet you can
still set up an attractive, spiderable site in record time.
Blogs can be used for any type of site, not just for online ezine
delivery or a place to announce new products. Using a blog you
could quickly build a niche site. Just research the best keywords
for your niche. Then write articles around those keywords and
post them to your blog. Include your keywords in your title. You
now have an instant niche site that will be spidered quickly and
be easy to maintain.
6-Keyword competition in RSS feed sites is much less than in the
SE's:
Google, Yahoo, and MSN each have many millions of webpages in
their indexes. It can be almost impossible to get top rankings
for competitive keywords if you don't have a high PR site with
lots of backlinks.
It's a completely different story at the RSS feed sites. The
competition for many high-competition keywords is almost
nonexistent. Setting up a blog in some of these high-competition
niches is a good way to successfully compete.
Marketers spend a lot of time and money getting traffic to their
sites, creating backlinks, getting good SE rankings, and building
relationships with their customers. A blog can improve your
results in all those areas. There aren't very many free marketing
techniques that can make that claim!
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